Will Facebook Challenge Android to Become the Next Big Platform?
The war of ecosystems has just started, players such as Apple, Google, Microsoft are fighting battles to maximize their presence in mind, eye-balls, touch, voice and gestures of the growing wave of connected consumers.
In this ongoing war, I highlighted in my earlier post how all these players are positioned to drive tribes of connected consumers. The scenario is robust considering the current landscape and players. However, the “dark horse” of this race is still to play its part and its hight time it decides to compete head-on with the current ecosystem leaders. The “dark horse” is Facebook.
Each ecosystem encompasses of a “platform” at the center encompassing bouquet of applications, services spanning across multiple devices and screens flocked by users. For example : iOS, Android, Windows Phone are platforms with thousands of applications and services such as iMessage, Facetime, iCloud on iOS or Gmail, Google+, Google Maps on Android across phones, tablets, laptops, TVs, etc.
Facebook is one of the biggest and fast growing platform and the biggest advantage is that it is social-centric. I expect Facebook to become the next Android or iOS or Windows Phone with presence and control across multiple screens.
Does Facebook have potential? Let’s do some fact-checking:
- Facebook had 845 million active users at the end of 2011. That is humongous !!
- Facebook had 432 million active mobile Facebook users at the end of 2011. Pretty impressive
- Facebook had 58 million users log in exclusively on a tablet or mobile phone at the end of 2011
- Facebook App Economy created 235,644 jobs, adding a value of $15.71 billion dollars to the U.S. economy, UMD Study
- Facebook recently snapped up 750 Patents from IBM to strengthen its position in this technology world
- Facebook at its IPO launch in Feb 2012, had a valuation estimated at $100 billion, more than double Google Inc.’s valuation when the search-engine operator went public in 2004
- Facebook platform incorporates an unique concept of “Social Design” leveraging core elements as “Identity”, “Conversation and “Community” portraying a very high engagement potential between users with the apps/products/services built around Facebook platform
- Building Apps and Services by putting social experience at the core for this huge growing Facebook user community, will be every marketer in this world would vouch for.
- The number of apps on Facebook have been on the rise encompassing across different categories. Top developers and partners being Zynga, Spotify, Pinterest, Rotten Tomatoes, etc.
- Top Apps on Facebook platform can be found here:
- Facebook already has following killer apps/capabilities/services:
- Social Network
- Video Chat
- Virtual Currency
- Facebook needs to acquire/build/partner some of the capabilities to become a complete “devices ready” independent platform:
- Music (e.g: Streaming Music, Music Store)
- Movie/Video (e.g. Netflix, hul, YouTube. etc.)
- Devices API (Access different sensors on devices such as GPS, Camera, Accelerometer, etc.)
- Content Creation Apps (e.g.: Wordpress, Microsoft Office, etc.)
- Facebook thus has a serious potential to become one of the biggest platform with presence across multiple screens and knitting the apps, products, services, websites connected to this platform with people’s social profile. Level of Social Engagement is the key differentiation here for Facebook.
I envision Facebook to leverage technologies such as Cloud, HTML5 to build its own independent platform which could be scaled across multiple devices partnering with OEMs, content providers and operators to create the next “Facebook Phone“, “Facebook Tablet” or “Facebook TV“. I put my money on Facebook as the next big platform in this fast-growing connected landscape. However, it will be up to the vision and strategy of Facebook executives whether they intent Facebook to become an independent platform such as Android or just remain being “an app or a social plugin” on other platforms or devices.
Go to the main page
No comments yet.
about 1 year ago - 3 comments
We consumers, are quickly getting habituated to number of “data-centric use-cases” and the “speed required” to access these apps & services on our smart devices. However, the dependence on these plethora of mobile use-cases and the “need for speed” is rising and is directly proportional to the rising “data consumption per consumer per device” (DCCD) and so the “cost per DCCD” is also on the rise not only for carriers but surprisingly for consumers.
about 2 years ago - 3 comments
Lately “Connected Ecosystem” has been “the buzzword” and has quickly become “the core element” of long-term strategy for major internet, mobile and technology companies. In my previous post on these visionaries and tech giants racing it out to become the top notch “Ecosystem player”, have been putting in large scale efforts to acquire every consumer’s More >
about 2 years ago - 3 comments
In my previous post we identified the possible top three tech giants which will drive the top three connected ecosystems and the related tribes. So lets get down to the basics and first identify what are the different components in this value chain and how these are contributing to the overall ecosystem. Furthermore, we will also map these links against the current potential ecosystem leaders and understand where these companies stand:
about 2 years ago - 6 comments
Last twelve to fifteen months have been eventful in mobile and connected space. The app-business model has revolutionized the connectivity to internet beyond laptops and PCs mutating into multiple screens from smart-feature phones, smartphones, superphones, MIDs, tablets to SMART TVs. As I write this post, just a glance look around myself, I find myself currently More >
about 3 years ago - 6 comments
Assessing the current situation, we can see internet industry’s huge dependence on Adobe Flash. Companies like Apple and Google are adopting and developing open source solutions in this domain with HTML5 seen as the future of the web but which can take a long time considering the complexity of HTML5’s current working model. There are many advanced effects that are only available in Flash or Silverlight or Java. YouTube has already rolled out use of the video element in HTML5. Other web sites and applications are using Canvas and offline storage. There is a de-facto working subset of HTML5 that is already starting to appear, both on the “desktop Web” as well as the mobile Web. Though Google is driving HTML5 for its Chrome OS but its reliance on Flash still can be seen with Google Maps (Streetview) and in Gmail (multiple-file upload). Also there are thousands of Flash based games, applications (within Facebook/MySpace), video players, website animations, videos, etc. Adobe is set to release Flash 10.1 some time this year, and pretty much every mobile device or mobile operating system maker, including Research in Motion (RIMM), Samsung, Palm (PALM), and Google (GOOG), is prepping their devices for the upgraded Flash.
about 3 years ago - 5 comments
Continuing in the battle of providing superior User Experience with an open platform strategy, Nokia & Intel have announced a partnership to merge Nokia’s Maemo OS and Intel’s Moblin OS giving birth to the Linux based MeeGo OS. This is going to be the second major strategic move by Nokia after announcing Symbian as an open source platform. It will definitely create some disrupting competitive waves to the competitors like Google with open source Android, Apple with Mac OSX and Microsoft’s to be launched Windows Mobile 7.
about 4 years ago - No comments
Over the next few years, “user experience” will still continue to rely on 3G (and in some regions on 2G) technology.But for the mobile operator, LTE/WiMax is already part of the game plan. Operators have to learn the technology, and its impact on their networks, applications and service offering. Though, Service providers are seeking revenue and profit growth through new differentiated packet-based services. Many of these services, such as mobile Internet and mobile TV, require high bandwidth—and the current backhaul infrastructure is not optimized for handling such traffic. Hence, providers have to add backhaul capacity while keeping operational costs under control, a situation that is forcing carriers to migrate their access and core networks to the new 3G and 4G infrastructure. The point is which solution is the best, whether T1 or microwave, fiber or hybrid…lets check which serves the best cost, throughput and deployment advantage..